Conference
2025 Beijing International Travel Merchants Conference
A travel-trade conference linking Beijing inbound tourism development with overseas partner engagement and destination promotion.
ICCTA's Beijing cooperation has developed across several years, from destination promotion activity in Ireland to travel-trade engagement in Beijing.
In 2025, ICCTA brought a European travel-trade delegation to attend Beijing's inbound-tourism industry programme and explore new route, product and partnership opportunities.
The conference context helped connect market visibility, industry meetings, destination experience and follow-up communication into one continuous cooperation line.
- European travel-trade delegation participation.
- Beijing inbound tourism, destination marketing and cultural tourism product exchange.
- Continuity with wider Beijing-Ireland tourism promotion activity.
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