Real examples of Ireland-China cooperation
Browse selected ICCTA case studies across heritage exchange, destination promotion, FAM trips and partner dialogue.
Examples from heritage, destinations, visits and dialogue
These case studies show how real Ireland-China programmes were delivered and built upon over time.
Irish Intangible Cultural Heritage in China, 2025
A Beijing programme combining Irish music, heritage presentation, partner exchange and media follow-up.
Beijing Tourism Promotion in Ireland, 2023-2024
A two-year destination promotion case showing how outreach, live delivery and follow-up visibility worked together in Dublin.
Hubei Wudang FAM Trip & International Tourism Promotion, 2025
A destination promotion case linking hosted visits, travel-trade exchange and a wider regional tourism story.
Sport-Led Cultural Tourism Exchange in Guizhou, 2025
A travel-trade visit showing how destination experience, local football culture and follow-up storytelling worked together.
Hunan Sino-Irish Industry Dialogue, 2025
A dialogue-led case showing how partner facilitation and business exchange can sit alongside wider Ireland-China cooperation.
Health & Wellness Destination Introduction
A place-led example showing how health and wellness destinations can be introduced through clear bilingual material.
Different ways cooperation can take shape
Projects may begin with heritage, destination promotion, hosted visits, wellness-oriented destination communication or dialogue, but each one helps turn activity into lasting relationships and useful public visibility.
Cultural and heritage programmes
Live performance, public presentation and partner engagement can come together in one well-structured exchange programme.
Destination promotion and FAM trips
Cities, scenic areas, wellness destinations and tourism organisations can combine on-the-ground hosting with international promotion.
Partner collaboration
Some programmes also include dialogue, delegation support and carefully coordinated introductions.
Why case studies help
Case studies help partners understand what has been delivered and how similar formats may be developed again.
- They show real activity and delivery.
- They help partners understand format, tone and likely outputs.
- They provide a lasting public reference for future conversations.
Exploring something similar?
If you are planning a destination promotion, cultural programme, hosted visit or dialogue project, ICCTA would be glad to discuss it.