Best suited to international presentation, partner communication and public-facing material
ICCTA is not a medical provider and does not offer clinical advice. Our role is international communication, bilingual content preparation, destination framing, hosted-visit support and follow-up visibility.
This builds on experience from projects already delivered across destination promotion, hosted travel-trade visits and culture-led exchange, including Beijing destination promotion in Dublin, the Hubei Wudang international FAM trip and Guizhou sport-cultural tourism exchange.
- English and Chinese website pages, briefing decks and cooperation summaries.
- Clearer destination wording for international audiences and partner-facing outreach.
- Hosted visits, partner communication and post-visit follow-up material.
Start with place, setting and long-term cooperation value
For cross-border wellness cooperation, the first step is usually a clear introduction to the destination itself, followed by hosted visits, partner briefings or wider promotion when the timing is right.
Destination introduction
Present the setting through environment, hospitality, strengths and audience fit rather than technical language alone.
TCM and wellness context
Translate traditional Chinese medicine, preventive health and wellbeing culture into language international partners can follow more easily.
Bilingual partner material
Prepare pages, decks and first-round material that can be used in English and Chinese.
Hosted visits and follow-up
Support selected partner visits, on-site understanding and later public material that remains useful after the visit.
Using Hainan's Lecheng Pilot Zone as a reference point
The Lecheng Pilot Zone in Hainan was approved by the State Council in 2013 as China's national pilot zone for international medical tourism. It benefits from special policies linked to imported medicines and devices, cross-border telemedicine, special medical access and selected take-out use of imported medicines.
Within that wider setting, selected hospitals, wellness operators and wellness destinations can be introduced to international partners through a calmer, more place-led public presentation. The emphasis is on environment, hospitality, wellbeing culture and collaboration opportunities.
Let international partners understand the place before the project
European partners often look first at the overall setting, atmosphere, hospitality standards and credibility of the destination before deciding whether to explore deeper cooperation.
Discuss a health and wellness cooperation direction
If you are preparing bilingual destination material, cross-border partner communication, hosted visits or wellness destination promotion content, you are welcome to contact ICCTA directly.
Send a cooperation enquiry
Share a few details and ICCTA can follow up with the most suitable next step.