Step 1
Content planning
Shape Irish traditional music, Gaelic culture, sport and storytelling into a format Chinese audiences can understand quickly.
Context
From live performance to a fuller cultural tourism story
In 2025, ICCTA supported Irish cultural heritage exchange activity in Beijing, helping connect performers, cultural practitioners, venues and partners through public presentation, partner exchange and strong visual material and storytelling.
The programme presented Ireland as a living cultural destination. Traditional music, harp, Uilleann pipes, Gaelic culture, rural storytelling and Gaelic games became accessible entry points into Ireland's broader cultural tourism identity.
- Presented Irish heritage through live cultural content.
- Connected public activity with partner exchange.
- Created visual and narrative material that can continue to support future cooperation.
Why this case stands out
Cultural exchange works best when it builds lasting links
The live programme is only one part of the story. Its wider value comes from strong content, partner connection, documentation and follow-up use.
Authentic cultural material
The programme used living Irish traditions rather than generic tourism language.
Partner relevance
Public presentation and partner settings worked together, creating both visibility and relationship value.
Longer-term use
Photos, videos, newsletters and case pages can continue to support future programmes and partner outreach.
Cooperation model
Turning cultural activity into a long-term cooperation asset
This case shows how cultural programming can be shaped into something that continues to matter after the event itself.
Step 2
Live presentation
Use performance, explanation and interaction to make heritage visible, audible and memorable.
Step 3
Partner exchange
Connect artists, venues, institutions, sponsors and tourism partners around a clear cultural tourism theme.
Step 4
Public storytelling
Turn selected images, video and event records into material for websites, newsletters and partner follow-up.
Video highlights
Video material that keeps the exchange visible
These YouTube videos give international audiences a more direct sense of the live music, shared stage atmosphere and cross-cultural setting behind this heritage exchange case.
Overview video
Irish music at Beijing Heritage Festival
A short overview showing how Irish traditional performance can sit naturally within a major public heritage setting in China.
Performance clip
Danny Boy with Irish and Chinese musicians
This performance clip shows the kind of shared cultural moment that helps an exchange programme feel warm, memorable and easy to share afterwards.
Audience atmosphere
Young dancer responding to Irish music
This short clip adds a strong public-response moment, showing how Irish live performance can connect naturally with local audiences in China.
Partner setting
Irish-Chinese trio at Chang'An Club
This shorter clip brings in the more intimate partner side of the programme, showing how the exchange can also work well in smaller hosted settings.
Selected images
From opening scene to partner exchange
The six-image sequence is now arranged more clearly: opening scene, main performance, audience response, Chang'An Club setting, smaller partner exchange performance and the Gaelic sport element.
ICCTA's role
Connector, organiser and cultural tourism partner
ICCTA's role is to help cultural material find the right format, connect the right people around it, and shape the activity into material that can continue to support future cooperation.
- Support the presentation of Irish living heritage for audiences in China.
- Connect performers, cultural practitioners, venues and partner networks.
- Prepare public storytelling and media material for longer-term use.
- Provide a model for cultural tourism promotion, sponsorship and institutional exchange.
Cooperation enquiry
Planning a cultural heritage exchange programme?
If your organisation, destination or cultural partner is planning a showcase in China, heritage exchange or cultural tourism programme, ICCTA can help shape the format.