Tourism Promotion
Beijing Tourism Promotion Event
A tourism promotion event introducing Beijing as a cultural, heritage and travel destination for Irish audiences and partners.
The Beijing Tourism Promotion Event introduced Beijing as a cultural, heritage and travel destination for Irish audiences and tourism partners.
The programme linked destination presentation with tourism collaboration between Ireland and China, including participants connected to Beijing tourism and aviation links.
It also forms part of a wider Beijing-Ireland destination promotion story, now developed further through ICCTA's dedicated Beijing case study.
- Destination presentation and tourism collaboration.
- Travel-trade and audience engagement in Dublin.
- Follow-up visibility through case study and partner communication.
Related case studies
