FAM Trip
Greater Bay Area Familiarisation Trip
A travel-trade familiarisation route focused on Guangdong, Hong Kong and Macao as a connected regional tourism environment.
The Greater Bay Area brings together major tourism, culture and business destinations across Guangdong, Hong Kong and Macao.
A FAM trip helps tourism professionals understand the region through direct experience, meetings, destination storytelling and practical route development.
For ICCTA, this kind of programme supports destination promotion, travel-trade exchange and follow-up cooperation between Ireland and China.
- Travel-trade familiarisation across a connected regional tourism area.
- Destination meetings, route learning and cultural tourism context.
- Follow-up through partner introductions and content.
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